Percept One to manage the Asian Athletics Championship (AAC) 2017
| 05 Jun 2017
| NOP Bureau National

Percept One to manage the Asian Athletics Championship (AAC) 2017

New Observer Post
New Delhi: June 05, 2017. Asian Athletics Association has engaged Percept One for the event management of the22ndAsian Athletics Championships (AAC) 2017. Percept One will manage the whole Championships along with creative, activation and PR for the AAC.

Asian Athletics Championships, Asia’s flagship sports event, organised by Asian Athletics Association (AAA), is scheduled to be held between July 6th and July 9th, 2017 at at Kalinga Stadium, Bhubaneswar, Odisha.

Nearly 1000 participants from 45 countries are expected to take part in the tournament. The winners of the AAC procure a direct berth in the IAAF World Championships London 2017.

India has hosted the event earlier on two occasions in New Delhi (1989) and Pune (2013). Percept One will be in-charge of creating and overseeing the complete branding, radio and television advertising, 30-city road show, press conferences and media management, and then, the complete on-ground execution of the AAC.

“To have the opportunity of curating and creating an international sporting event in one of the most historically endowed cities of the country is a privilege, “ said CEO, Percept One, Nupur Mahajan. “Working for the nation is an honour, brings as it does that sense of purpose we are all, always seeking,” she said.

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